If your product is a good fit with the event, participating in giveaways like this can be a good way to get your products seen and used by high-profile people [read: cool PR!]. It's never guaranteed, but can be worth a shot.
Here are some opportunities offered by It's In The Bag, a product placement marketing company that creates gift bags containing luxury products for high profile private, non-profit and corporate events.
What: Fashion with a Passion benefiting Camp Ronald McDonald for Good Times
This ultra cool fashion show hosted last year by Billy Bush will feature today’s biggest teen talents donning some of today’s hottest designer duds all to benefit Camp Ronald McDonald for Good Times. The show will feature not only celebrity teen models but live music, onsite shopping boutiques and silent and Live Auctions.
Where: 20th Century Fox Studios – Century City, CA
Past Teen Celebrity Models:
- Dylan & Cole Sprouse (Disney’s Zack & Cody),
- Noah Gray Cabey (Heroes)
- Masiela Lusha (George Lopez Show)
- Scarlett Pomer (Reba),Matthew Underwood
- Erin Sanders and Victoria Justice (Nickelodeon’s Zoey 101)
- Devon Werkheiser and Rob Pinkerton (Nickelodeon’s Ned’s DeClassified)
- Malise Jow (Nickelodeon’s Unfabulous)
- Kristy Frank (Pop Star) and Lauren Storm (Flight 29 Down)
Past designers include:
- Rock & Republic
- Hard Tail
- Lisa Kline
- Miss Sixty
- Element Skateboards
- Brand Hudson Jeans
- Mary-KateandAshley Brand
When: May 2008
Gift Bag Opportunities: 30 celebrity gift bags
Media: Hollywood Reporter, Variety, LA Times, Entertainment Weekly, E!, In Style, US Weekly LA.com, Daily Variety, TW Week, Fox News Channel, LA Confidential, In Touch, People, VIPEvents.com…to name a few
Fees: Contact us for details
Why: Your products will get maximum exposure to the celebrities at this very high profile event. If you have a product or service that is targeted to hip, young people this is the place to market it. You do not want to miss this opportunity. Proceeds will help provide medically supervised cost-free sleep-away camping for children with cancer and their families. Camp Ronald McDonald for Good Times provides fun, friendships and a place to renew their spirits.
Bonus Benefits: Product company logo and product description will be displayed in the program guide that reaches all attendees
Ronna Nelsen, Co-President