stick to fries, BK

Burger King is licensing it's creepy King character for a line of greeting cards - this from Promo Magazine:

Burger King has signed a licensing agreement with Andrew McMell Publishing to develop a line of branded Burger King greeting cards featuring the company’s icon, the King.

The collection will include six different greeting cards featuring the King’s off beat personality.

The cards will be available at select retailers this summer. Recycled Paper Greetings, Inc., will produce and distribute the cards.

The deal was brokered by Burger King Corp.’s licensing agent, Broad Street Licensing Group.

Does anyone know what a fast food mascot and greeting cards have in common?  Do tell, because I cannot for the life of me think of even one thing. But then I'm a McDonald's girl myself.