unfold uk

stick to fries, BK

Burger King is licensing it's creepy King character for a line of greeting cards - this from Promo Magazine:

Burger King has signed a licensing agreement with Andrew McMell Publishing to develop a line of branded Burger King greeting cards featuring the company’s icon, the King.

The collection will include six different greeting cards featuring the King’s off beat personality.

The cards will be available at select retailers this summer. Recycled Paper Greetings, Inc., will produce and distribute the cards.

The deal was brokered by Burger King Corp.’s licensing agent, Broad Street Licensing Group.

Does anyone know what a fast food mascot and greeting cards have in common?  Do tell, because I cannot for the life of me think of even one thing. But then I'm a McDonald's girl myself.

what am I missing?

Can someone please explain why I keep getting emails from Papyrus about Atonement?  I'm finding it really hard to figure out what they have in common.  Now that the DVD is out, I'm really hoping this wierd promotion is now over.

a little light reading

I'm not big into the mass-market greeting card companies like Hallmark, American Greetings or Clinton Cards.  I'll be the first to admit that they have some really funny ranges [like Shoebox], but who really needs yet another stupid design showing a shooting star with the exclamation 'you're a star!' scrawled on the front?   Yet they serve the mass market well, so who am I to judge [as if that's ever stopped me before...]? 

I read an article in the Sunday Times newspaper about a Ukranian entrepreneur who runs a very successful greeting card publisher here in the UK called Riverside Cards.  They are so 'mass' that I've never even heard of them, but there ya go.  They sell $6 million worth of cards a year, which is small fry next to Hallmark's $4 billion, but his story reflects how the greeting card market is in so many ways still a cottage industry.