one to watch
It's been a while since I've seen any flat-printed cards that really caught my eye. Enter John McDonald, a graphic artist who has an interesting - and appealing - style. His designs prove that a card doesn't have to be handmade to look unique and distinctive.
John delivers three specific collections; the Gnome Notes [below] are my favorite. I'm a sucker for the smaller details that make one card different from another, and John pays attention to these things:
I rarely see an envelope that has a pattern printed on the inside [right], and I like being surprised. I know these things might sound stupid - I mean, how clever is a rounded corner really? - but they work.
John prints some of his cards with a spot gloss that sets off the design, and does it subtly. They are a great example of inexpensive cards that don't look mass-produced. Well done!