I met Vicki Eggs at a summer fair in Cambridge. She was selling her handmade greeting cards and ever the paperphile, I found myself ooohhing and aaahhhing in no time. She's a clever photographer, and her designs feature shots she's taken on various jaunts overseas. I'm particularly drawn to - no surprise - the photos she's taken in America.
She uses real photo prints [no scans here, thankfully; I'm not anti-scan but real photos add more depth] and inserts them into die-cut windows that frame the shots really well.
We met for coffee and had a bit of a chat [as they say on this side of the Atlantic]. She's relatively new to the business, and she's working hard to get her name out there. And it's paid off: she just signed a deal with a large publisher who is going to distribute these cards as well as license a range of Vicki's other designs. I'm going to use Vicki as a case study on how an artist builds their own stationery brand, and I'll write regular posts to see how she's doing and what she's dealing with at any given time. She's off to a strong start.