My last post highlighted some artists who incorporate their designs on different media - such as prints, tees, baby onesies, housewares, etc. Obviously it's different for every artist, but the general design progression that I've noticed begins with either a print or a greeting card, extends to other paper products such as notesets and gift wrap and then jumps to the apparel category.
Uncooked's handiwork, above.
There are two main reasons for this. One, the gift shop retailer who purchases greeting cards and stationery oftentimes carries baby gifts as well, and onesies [in UK speak: babygrows] are among the most popular of these. Two, cotton apparel is cheap to source and easy to customize. As far as brand extensions go, it makes sense. Daniela Vitale of Girasole [below] offers her designs on stationery and lots of other things, like the onesie below. I love the way Daniela designs her envelopes, too - such a great touch.
Monica Anderson from Remanents says that she decided to print her images on tees [below] after she wore one to a school function and everyone asked where they could get one for themselves. Opportunity spotted ... and seized!
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