Since writing a love letter to your baby is - after all - about writing a letter, you'd think there would be more of them on the market. Maybe there are and I just don't know it, because I'm not a mother myself. But lots of mothers I know who've seen Jennifer Parker's Baby Love Letters tell me they've never seen anything like them before.
Jennifer, the designer behind Canopy Cards, creates a different letterpressed card for each milestone of the baby's first year, from sleeping through the night to sitting up to walking. There are 10 'firsts' in all. The detail that really seals the deal, in my opinion, is the packaging. I'm a sucker for a clever, creative package, and there is a surprising lack of examples in the market. But I digress. Jennifer presents the cards in a matchbox-style sliding drawer inside a sleeve, which doubles as easy storage until said child is old enough to read just how much his parents love him [or her - no sexism here].
I like Jennifer's style because it's simple and clean. She letterpresses one line of colored text on an all-white card, and doesn't overdo the sticky-sweet sentimentality that a lot of baby cards ooze. The product does take some explaining, though - is it a gift? is it stationery? what part of the store does it go in? Obviously, not all retailers pull the deer-in-the-headlights look, but I'd like to see some related products to sell with it, to give it some context. Canopy has just come out with some onesies so that might be just the thing.
Comments